FIRE AR on BFM Business :
augmented reality for fire training

Oct 16, 2025 | FIRE AR, IRWINO, The news, The news

FIRE AR on BFM Business: augmented reality for fire training

On Thursday, October 9, Laurent Koucem, Managing Director of’IRWINO, was Laure Closier's guest on The Pitch of the show Good Morning Business on BFM Business.
Live, he presented FIRE AR, the augmented reality fire training simulator developed at Guyancourt.

This French innovation now enables thousands of employees to’fire safety training, This means no real fire, no danger and no consumables.

That morning, when the alarm went off at 4h30, stress rises in an instant. ☕️
Laurent feels a mixture of stage fright and excitement: he's going to have to face up to the dynamics of live broadcasting, the intensity of the set and the pleasure of meeting up with these journalists we follow on our screens, at once distant and close.

5 minutes to convince live 🎙️

This is the challenge Laurent Koucem, CEO of’IRWINO, that morning as a guest of Laure Closier in The Pitch of the show Good Morning Business, broadcast on BFM Business, the jthursday, october 9, 6:15 a.m..

For five minutes, he presents FIRE AR, our augmented reality fire simulator. A French innovation designed, developed and manufactured in Guyancourt (78).

He shares our DNA:

  • Training better and faster
  • Combining realism, safety and ecology
  • Optimize training time and costs

Because yes, FIRE AR, is a training tool for dealing with a fire in a building. officea workshopa EHPAD, a industry, in short, in all professional areas... 😉

Thanks to a real connected extinguishers (Co2, water spray, powder and RIA), the trainee reproduces real-life gestures: he/she remove the pin, spray the virtual light to try to extinguish it...

Total realism, directly in the employee's workspace (FEST training), with no real projection, no risk, no consumables, no pollution: it's all in augmented reality.

Result: a more engaging, more memorable and totally safe learning, which redefines fire training.

It's this vision of lively, humane and responsible training that we bring to life every day at IRWINO.
Seeing our innovations in the spotlight of a national media outlet is a source of pride shared by the whole team.

Presentation of IRWINO, publisher of immersive training courses

Since 2019, IRWINO has positioned itself as a leading player in workplace safety innovation, transforming traditional practices into innovative ones thanks to technological solutions like the virtual reality and the augmented reality.

We have developed our training tools in collaboration with professional trainersin compliance with theINRSto guarantee innovative tools perfectly adapted to in-company vocational training.

Find out more about this topic, and about virtual reality in general, in the Guide de l'Immersive Learning, published by France Immersive Learning :

See the page on the France Immersive Learning website

Find out more about irwino training modules

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